Northumberland National Park is one of England's most tranquil places, with dramatic hills and sheltered valleys stretching from Hadrian's Wall to the Scottish border. Northumberland National Park Authority manages all aspects of the park, balancing the needs of visitors with local communities, partner organisations and businesses whilst protecting the distinctive wildlife and landscapes found within the park’s boundaries.

 

To preserve the integrity of the National Park brand, the NNPA wanted to produce a standardised ‘brand identity guide’ to allow businesses within the park's boundaries to promote themselves through association with the park. The result is a brand toolkit and reference guide full of practical advice on how to use the NNPA’s fonts, logos and colour schemes correctly supported with strong photography.