STAR Power
ND Creative was approached by Heineken UK to help them develop a support programme that would help their customers make more profit through innovative retailing solutions.
Following the brief, we developed STAR Retailing, a bespoke service designed specifically to drive in pub profits.
The current economic climate is continuing to be highly challenging for the pub sector. Offering the best drinks brands is no longer a guarantee to be successful, and Heineken recognised that. Instead, they wanted to try something different, something that would get people talking and provide their customers with the opportunity to increase their profits.
At ND Creative, we approached this challenge head on and used our extensive experience and knowledge of retail marketing in pubs to develop a complete and comprehensive retail package. We managed additional research and broke down the customer types, and identified what each group would like from a pub.
Once all of the information had been collated and streamlined, we created STAR Retailing, which included a printed guide and a full service website. Not only that, but ND Creative manage all of the back end processing, ensuring their customers are put in touch with the right people when they want to implement an element from the STAR Retailing programme. When we say a full service agency, we mean it! Visit www.starretailing.co.uk