Laying the foundations
Scottish & Newcastle Pub Company (S&NPC) are one of the most successful pub company’s in the UK.
S&NPC wanted to make sure they established a solid framework for all of their pubs, and asked ND Creative how they could do this. Our idea was to produce an informative design guide that would help pub designers, architects and contractors understand what was required to make a successful pub, and so ‘Design for Success’ was born.
The pack is broken down into three parts:
- – A description of the decision making process leading to the design brief.
- – A series of typical templates showing the basic design criteria.
- – A copy of the lessee retail guide ‘Perfect Bar for Success’ with additional designer notes.
All of the elements are housed in a folder that also contains a leaflet. This leaflet outlines the different styles attributed to diverse bar types, showing the various approaches that can be taken to make a pub stand out from its competitors. Everything, from the layout of the back bar to the position of tills is outlined in the guide.
At the same time, S&NPC realise that each pub should have its own unique appeal and therefore the pack is offered as a best practice guide rather than an enforced style guide. Their aim is to bring together the best design practices in the industry to create pubs that offer consumers the best possible pub experience in surroundings with a distinctive character, and Design for Successes helps them achieve that goal.