The man, the myth, the spirit
Norman ‘Sailor Jerry’ Collins is an iconic man, and the spiced Caribbean rum drink named after him has also reached iconic status. When we were approached to produce literature for this great, 100 year old brand, we knew we had to do it justice.
Both the man and the drink have a huge following across the globe, and Sailor Jerry rum is one the most well recognised and well respected alcoholic beverages on the market.
When we produced the literature to support their latest sales initiative, we held it in great reverence and made sure the words we chose to use in the POS literature conveyed our respect for the man and the drink. To ensure we adhered to the spirit and traditions of the brand and created documentation that fitted into their portfolio, but which also highlighted the quality of ND Creative’s work.