Green with envy
BPI is the market leader in the field of polyethylene recycling, and the largest recycler of such material in the UK. They approached ND Creative about a new line of recyclable products, and asked us to develop, from scratch, a new brand image and a range of marketing material to support the launch. The product was an innovative new refuse sack, which may not sound very exciting, but it did have a unique selling point: it was made from 100% recycled agricultural polythene. For the environment, that’s big news.
Now, the product is known across the UK, and you may have seen it. It’s called: The Green Sack.
The Green Sack was created and brought to life by ND Creative, who realised it was important to emphasise the unique selling point of the product. To accomplish this, we developed the strapline ‘Thinner, Stronger, Greener’, which also went on to form the shape of the marketing campaign itself. The campaign was reinforced through the imaginative use of visual materials, a creative and colourful design, and a consistent design approach. This was carried across all of the work we produced, ensuring a solid foundation for the new brand, which is now valued at £10 million.
The environment is obviously a very important issue, one which ND Creative are acutely aware of, and we are very proud of the work we accomplished on this project. Our passion and commitment shone throughout the process and the hard work was rewarded when the product went on to become the market leader. Furthermore, we were awarded the ‘Best Marketing Innovation’ award by the Northern Marketing Awards, which really was the icing on the cake.