Salt and cheese cocktail sauce flavour
Does anyone remember when cheese and onion crisps used to come in green packets, and salt and vinegar in blue? Some of you may, but the majority of you will be used to seeing cheese and onion in blue and salt and vinegar in green.
Well, this train of thought was raised the other day in the office when someone mentioned Walkers changing their colours around. However, several people (and a number of Google searches) have thrown the cat among the pigeons by stating Walkers packets had always been this colour.
Now, for me, I’m sure I can remember Walkers initiating a marketing strategy to encourage the sale of different flavours by changing their packaging. At the time, there was a lot of controversy about this because people were used to their potato-based snacks being in certain packaging, but over time it has been accepted as the norm. There are still crisps out there, which use the ‘right’ colours, but Walkers has such dominance in the market that the variation in colours has become the norm.
The other side of the argument is that their colours have always been different to that of other brands to differentiate them, but the issue only arose once they came to the forefront of the market.
Whatever the reason, its still generating conversations to this day, so it is still having an impact on the marketplace, which can only be a good thing.